“To me creativity involves three components: skills, newness and value. It is the skill of bringing about something new and valuable. Some people take the view that creativity is a gift, and that you either have it or you don’t. If you do, you develop it. If you don’t, you hire those who do and encourage them to use their skills. If creativity were only a gift, then we better all shut up and admire or hire the results of the gifted. But I believe creativity not only involves certain learnable skills that can be taught, but that you must invest all of yourself in forming and delivering anything really new and valuable. Things are not difficult to do; rather what is difficult is to put yourself into a state to do them.” – Joachim Matschoss, Playwright, Poet and Theatre-maker.
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Joachim Matschoss – Flightpaths For Kites: A closer look at creativity
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