3: Vivek India – Incredible India


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Incredible India, photographs by Vivek Mehra





Vivek Mehra comes from a family of textile manufacturers who pioneered silk screen printing in India. His business education began in family owned textile mills long before formally beginning in New York. On his return to India in 1987 he spent four years working closely with the Central Food Technology Research Institute of India, Mysore and helped setup India’s first commercial fruit dehydration and preservation unit. The Government of India acknowledged his efforts and thanks to him thousands of farmers across the grape growing belt of Central India today reap the benefits. In 1990 he was awarded the ‘Vijayshree’ by the Government of Maharashtra for simplifying complex dehydrating technology thus ensuring a brighter future for even small farmers. His work on minimizing the use of Sulphur based preservatives in dehydrated food has been acknowledged as a first in India. In 1999 he left the field of food processing to spend time on researching chemical formulations that had thus far remained the preserve of large corporations in the developed world.  His work on ultraviolet detectable inks and gel based stamping systems laid the foundation for these product lines in India.

He pursued his passion for writing by joining hands with IDC Technologies, an Australian company and a market leader in providing workshop based training to engineers and technicians. He set up an India based unit to support the growing need of producing courseware for the company. In 2003 he became a trainer and exclusively handled workshops in New Zealand, Canada and UK.

He joined SAGE India as Deputy Managing Director in September 2005. On 1 December 2006, he officially became Managing Director and CEO of SAGE India. Today the company has close to 400 employees across 6 offices in India.

In July 2013, he self-published his maiden novel, ‘Seven Shades of Grey’ a fictional story of lives intertwined and reality blurred, written in 1999, which no publisher wanted to publish.

He is visiting faculty at the Ambedkar University Delhi and teaches courses at Post Graduate level. Vivek is also the Vice President, Association of Publishers in India and is on the committee for CII and FICCI.

He has an MBA in Marketing from Columbia University, New York and a B.Sc. in Textile Technology from the Fashion Institute of Technology, New York.

© Vivek Mehra

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