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Dr. Mukesh Batra, speaks to Mark Ulyseas on the launch of his magazine, Homeopathy & You
There is a plethora of magazines on health in the market. Why is H&Y different?
India’s first on homeopathy and lifestyle – adds a new dimension to the idea – bringing homeopathic and lifestyle content that you can depend upon, trust and use for your day-to-day and long-term needs. H&Y has set its own benchmark; it is unique not just in terms of content, but also presentation.
According to WHO, homeopathy is the second largest system of medicine in the world. The global market estimated at Rs 26,000 crore; India’s homeopathy market is currently worth Rs 2,758 crore. It is expected to reach Rs 5,873 crore by 2017. The homeopathy market has been growing at 30 percent per annum over the last five years. With 150 million people already using homeopathy in India, we felt, as pioneers of this system, that we should take the benefits of this wonderful science to the masses. This prompted us to come up with Homeopathy & You.
We believe that the magazine will provide the platform to people to know more about homeopathy. We believe that health awareness is important and a lot can be done if we educate people about health, popularise homeopathy and create awareness about several health issues.
The best part – the ideas and solutions that the magazine presents can be easily incorporated into your and your family’s daily health and lifestyle plan, so that you can maximize your chances for a long, healthy and vibrant life.
Put in précis, H&Y empowers you, the reader, with the best there is to create and maintain optimal health and wellness.
Is H&Y an in-house magazine of the corporate entity, Dr. Batra’s Group of Companies?
Yes; but the magazine is endowed with complete editorial freedom. It exemplifies independence, not ‘pontification.’
What do you hope to achieve with H&Y?
Despite growing awareness about health, wellness and homeopathic healing, there exists a gap in terms of objective dissemination of practical health information and knowledge.
Homeopathy & You intends to bridge this gap and increase active participation of its readers, their families, and others in the holistic healthcare process.
• H&Y seeks to bring about a healthy change by highlighting the importance of routine medical check-ups and management of acute illness and chronic disease — because too often, notwithstanding the World Wide Web and other access to information, most people are ill-equipped to effectively manage their health,
• There is also just too much information, or lack of dependable, appropriate knowledge, about our physical, emotional and spiritual health and wellness, or even a lurking fear of ‘taking control’ of one’s own health
• H&Y is keyed to give you all the tools you need to take care of your health and, in so doing, empower you with relevant, up-to-the-minute, trustworthy and succinct information, encompassing every area of your physical, emotional, mental and spiritual health
• H&Y explores health issues affecting all stages of life, including lifestyle, nutrition, diet, fitness, exercise and environment, in a new, practical light, in tune with homeopathy and its signature tune that ‘nature, be my teacher.’ This only means there will be something for everybody… literally.
Do you think it is ethical for a company that manufactures and markets medicines to be associated with a health magazine because editorial objectivity may be compromised?
H&Y is a magazine on homeopathy and lifestyle; it is not a magazine about our company or policies.
Is the editorial content centred on your products/services or are there articles on the whole gamut of health issues and/or treatments, some not related to your company/products?
Not really; all articles are ‘keyed’ to focus on a whole range or gamut of issues without favor or bias.
Who are your contributors? And how are they qualified to write for H&Y?
Our writers make us what we are and sustain to be — leaders in homeopathic and wellness information and knowledge. Our writers and columnists are top-notch, internationally-renowned, university qualified, certified and licensed homeopaths, physicians, or respected names, in their respective specialties, or areas of interest. What does this signify? That the information provided in the magazine is free of bias and based exclusively on their evidence-based practices, or long years of experience.
Dr Mukesh Batra, a homeopath of international repute, is Founder-Chairman, Dr Batra’s. In a career spanning four decades, Dr Batra has treated over a million patients, including presidents and prime ministers, and revolutionized the way homeopathy is practiced today. A writer, photographer, singer and philanthropist, Dr Batra has been honored with several fellowships and over 50 national and international awards, including the Padma Shri by the President of India. He has authored several books, including the critically-acclaimed cyclopedic work, Healing with Homeopathy. He lives in Mumbai.
Dr. Akshay, the first-ever trichologist from Asia to be elected President of the Trichological Society of London, his alma mater, is Managing Director, Dr Batra’s. He is the youngest and the first-ever non-UK-based trichologist to receive the prestigious Robert Olding Award for outstanding achievement in the field of trichology. He is also India’s first hair specialist to be associated with the European Hair Research Society [EHRS]. His published work includes the first-of-its-kind and landmark book, Hair: Everything You Ever Wanted to Know About It, which is available at all good bookstores and on www.flipkart.com. He lives in Mumbai.
Dr Rajgopal Nidamboor, Editor-Publisher, is a Board Certified wellness physician-turned-writer, commentator, critic, columnist and author. In a writing career spanning 35 years, Dr Nidamboor has published hundreds of newspaper, magazine, and Web articles, essays, meditations, and critiques, on a host of subjects. His published books include four self-help titles on natural health, published in the UK, two coffee table books, published in Australia, a handful of E-books, and a primer on medical therapeutics, aside from an encyclopedic treatise on Indian philosophy.
Kavita Nadkarni, Assistant Editor, is a writer and healthcare communications professional. She holds a degree in microbiology with a master’s in bio-informatics. She has managed editorial teams in media groups, specialising in healthcare and pharmaceutical publications. Her other areas of interest include complementary medicine and alternative healthcare.
Maneka Gandhi is a noted politician, animal rights activist, writer and environmentalist. She is also equally well-known for her books in the areas of etymology, law and animal welfare.
Dr Richard Firshein, Founder-Director of The Firshein Center for Comprehensive Medicine in New York City, is a leading innovator and authority in the field of preventative and nutritional medicine, integrating both Eastern and Western medical practices. He is Board Certified in Family Medicine and has served as professor of family medicine. An internationally recognized leader in the field of integrative medicine and healthy aging, a cancer researcher, prolific author and writer, Dr. Firshein has written several groundbreaking books, including the bestselling Reversing Asthma, Your Asthma-Free Child, The Nutraceutical Revolution and, most recently, The Vitamin Prescription [For Life].
Kerry Dulin, a world-renowned fitness guru, first got into professional bodybuilding at age 40. He won his first bodybuilding competition, at age 41. Now 54, with a physique that would put someone half his age to shame, Dulin has, what he calls “a manageable program,” 12 top trophies to show for his fitness endeavors and three health and fitness Websites. He lives in the US.
Nelressa Stallings, a copywriter-PR consultant, writer, teacher and ESL instructor, is a qualified life-coach. An Indophile, Stallings has worked and consulted at top companies like HarperCollins, Pentagram Design, Exceed Communications, Scholastic, and DirecTV, aside from Dow Jones. A resident of New York City, she now lives in the Middle East.
Radhanath Swami, a spiritual guide of international repute, is the author of the bestselling book, The Journey Home.
Ambika Shukla is Trustee of People for Animals, India’s largest animal welfare organization and Director of Sanjay Gandhi Animal Care Centre. She shares her home in New Delhi with ten dogs.
Check out Dr. Mukesh Batra’s other article in Live Encounters